She is developing a TV spot and will make sure that it has a significant share of the market in play time

As television emerged as a national mass medium, it followed patterns set by radio in all of the following EXCEPT

A) free programming for the audience because advertisers are paying to reach them. B) government regulation that includes mandatory licensing of stations. C) a synergistic relationship with the movie industry for program content. D) a two-tier infrastructure of local stations but national networks that provided content.

Which word or phrase applies to the requirement that advertisers must verify or prove their claims?

a. voluntary compliance b. cease and desist order c. consent order d. substantiation