Explain briefly about the big new idea in marketing

What will be an ideal response?

The new idea in business and marketing is that it is the responsibility of business to create value. This position is that profit can and should be aligned with creating economic and social value in any truly successful socially responsible business. It is the responsibility of business to make profits in a way that expands the total pool of value: economic and social. The new concept of shared value is the recognition that business has an opportunity and a duty to "expand the total pool of economic and social value" by recognizing that value is not defined only by customer-perceived benefits of a product and price, but also by the external costs and benefits to customers and society.