Market share measures a firm's external performance relative to that of its competitors. Which of the following represents how a firm measures market share?
A. Multiplying the firm's sales by the industries total sales
B. Dividing the firm's sales by the total market sales for the entire industry
C. Subtracting your competitors sales from your total sales
D. Subtracting the industries total sales from the firm's total sales
Ans: B. Dividing the firm's sales by the total market sales for the entire industry
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