An appeal to gain is based on which theory?
a. risk versus reward
b. expectancy-outcome values
c. investment/payoff
d. potential outcome
Answer: b
Communication & Mass Media
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De?ne denotative meaning
What will be an ideal response?
Communication & Mass Media
In 1980, communication scholar Susan Shimanoff identified the ________, which claims that the interaction is most successful when the relational partners share the same rules
a. level-playing field doctrine b. rules theory c. balanced interaction code d. matching guidelines theory
Communication & Mass Media