Even in the age of social media and the Internet, the key to the practice of public relations remains ________
A) knowing protocol in international relations
B) navigating the politics of bureaucracies
C) communicating effectively in writing and speaking
D) setting goals and objectives
C
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Identify the true statement about strategic planning.
A. it does not include the research component of a company B. it is most commonly referred to as market planning C. it does not address either the long-term or short-term goals of the company D. it is designed to solely address marketing and advertising questions at the local level E. it is usually conducted at the highest levels of management
Maury Slater and Harry Katz operate a clothing store, Maury's Fifth Avenue, as a partnership. They agree that Maury will concentrate on sales and Harry will deal with the wholesalers
Harry tells all his suppliers not to listen to Maury if he should call. While Harry is in Florida for a two week vacation and Maury is minding the store, Joe Feller, the sales representative for Regency Clothes, one of their major suppliers, pays a visit. He leaves with an order for 200 suites, when Harry returns, he tells Joe he won't pay for them. Can Regency sue Fifth Avenue? A) Yes. The indoor management rule applies. B) Yes. Maury had apparent authority to place orders for the partnership C) No. Regency was aware that Maury did not have authority to make orders. D) No. The indoor management rule applies only to corporations. E) Both A and B