What is the ad element that draws the reader in with a benefit?

a. the proof of claim
b. the headline
c. the call to action
d. the footer

b. the headline

Communication & Mass Media

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Tanya was planning to study abroad for a semester in Spain, so she spent extra time reading about the Spanish culture and the people in order to feel more at ease when she got there

Which guideline for improving intercultural communication is taking place? A) avoid overattribution B) prepare yourself C) confront your stereotypes D) adjust your communication

Communication & Mass Media

“According to the Bureau of Labor Statistics, the demographics of advertising, marketing and public relations jobs in the U.S. indicate that 8.7% are African-Americans/Blacks and 15.3% are Hispanics/Latinos. This compares to the demographics of the U.S. population that is 14% black and 17% Hispanic, for the same period.” What does this information suggest about the field of PR? How might these statistics impact the success or failure of an organization’s PR campaign?

What will be an ideal response?

Communication & Mass Media