The final work breakdown structure (WBS) plan shows planned tasks, dependencies, durations, and resource assignments. It is denoted as ________ WBS

Which of the following intangible assets should be shown as a separate item on the balance sheet?

a. Goodwill b. Franchise c. Patent d. Trademark

To increase its revenues, an airline company decides to sell space on airsickness bags to companies that would like to use this unique channel for their promotional messages. In terms of the promotional strategy, the airsickness bags are being used for:

a. integrated marketing communication. b. personal selling. c. executing a push strategy. d. advertising.