Brasco Motor Company produces a wide range of vehicles such as passenger cars, commercial trucks, specialty vehicles, performance vehicles, and race cars. Each type of car has a separate and distinct customer base
Given this information, Brasco Motor Company has divided its customer base by using the strategy of__________.
Fill in the blanks with correct word.
ANSWER: market segmentation
Brasco Motor Company has used market segmentation to divide its market into different subgroups. Market segmentation is the process of dividing a market into meaningful, relatively similar, and identifiable segments or groups.
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Which of the following can be deduced about a three-year investment project that has a two-year payback period?
A) Both the NPV is positive and the IRR is greater than the cost of capital can be deduced. B) the IRR is greater than the cost of capital. C) Neither the NPV is positive nor the IRR is greater than the cost of capital can be deduced. D) the NPV is positive.
An automobile assembly line is an example of a product layout
a. true b. false