Jane is persuaded to buy a new type of ipod because someone at school that she admires and likes just bought one. Jane is being persuaded through:
a. the peripheral route.
b. the central route.
c. controlled processing.
d. deception.
Answer is a. the peripheral route.
Rationale: Peripheral Route Processing also known as Peripheral Route To Persuasion occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message. In other words peripheral route to persuasion occurs when a person is persuaded by something other than the message's content. Central route to persuasion occurs when a person is persuaded by the content of the message. )
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