Name the three kinds of customer turnoffs described in the chapter. Who, in an organization, is primarily responsible for each?
What will be an ideal response?
Value turnoffs. Top management (executive leadership) is responsible; Systems turnoffs. Management is responsible (since these require spending organizational resources); People turnoffs. Employees or organizational members at all levels are responsible for these.
Business
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What is not a corrective control procedure?
A) Identify the cause of a problem. B) Deter problems before they arise. C) Correct resulting errors or difficulties. D) Modify the system so that future problems are minimized or eliminated.
Business
_______________ entails placing two or more brand names on a product or its package
Fill in the blank(s) with the appropriate word(s).
Business