Marketers can be instrumental in getting consumers to recognize a need or want by identifying a target audience's consumer potential

An inactive broker may solicit buyers and sellers to sign listing agreements.

a. true b. false

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media

This information indicates that Trendy Teens is most likely to be criticized for ________. A) deceptive promotions B) shoddy products C) high-pressure selling D) poor service to disadvantaged consumers E) perceived obsolescence