________ are associations designed to overcome perceived weaknesses of the brand
A) Conceptual points-of-parity
B) Category points-of-difference
C) Competitive points-of-parity
D) Competitive points-of-difference
E) Category points-of-parity
C
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Which of the following is a drawback of relying on an export management company (EMC)?
A. It does not provide references and has no antecedents. B. The exporting company can fail to develop its own exporting capabilities. C. It does not have expert specialists to help a neophyte exporter identify opportunities. D. It typically lacks information about local business regulations. E. The exporting company cannot avoid the common pitfalls of exporting.
The following is not a potential solution to the challenges that women and members of underrepresented groups face in leader development?
a. single-identity programs b. developmental relationships c. supportive networks d. feedback intensive programs