What are the steps involved in strategic marketing planning?
What will be an ideal response?
Answer: Strategic marketing planning involves three steps: (1) examining the current marketing situation (including past performance, competition, internal strengths and weaknesses, and the external environment); (2) assessing market opportunities and setting marketing objectives; and (3) developing a marketing strategy to reach those objectives.
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When does a company account for revenue if it uses cash basis accounting?
A) when services are performed, even though cash may be received at a later date B) when cash is received after the service is performed C) when the services are being performed D) when cash is received, either prior to, at the time of, or after the services are performed
An abstract is a _____________________ of a report's content
a. refutation b. list of citations c. very short distillation d. technical drawing