What are some of the pros and cons to using creators compared to influencers? What are the main differences and similarities between the two? Provide your rationale with examples and situations where creators may be more impactful than influencers.
What will be an ideal response?
Varies. A good answer will include the following:
A. Creators are about having creative liberty over the content they are able to generate for a brand. This is a partnership with the brand and they are able to co-create a piece of content, whether that is a video or actually campaign.
B. There is a negative view of influencers (thanks to fake influencers), so creators are perceived with a more positive light.
C. Shonduras is one example of a creator who works with brands on a variety of projects.
D. Creators are best for collaborative storytelling projects where they are able to showcase their voice and perspective with the brand--and this has to be aligned together for it to work.
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