Explain why interest groups use celebrities to publicly communicate their message.
What will be an ideal response?
Interest groups are interested in communicating their message to the widest possible audience in order to build larger support for their cause. To encourage this, they often hire celebrities as "experts" or "spokespeople," knowing that their notoriety will attract much greater public attention than ordinary policy experts.
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Why do you need the consent of a parent or guardian when doing research with children?
A) Children cannot give legal consent. B) Parents would want to know what is happening to their children. C) Young children often cannot sign their name. D) You need the consent of parents for all research, whether with children or adults.
All instructions to participants, procedures, and tests should be
A) prepared and piloted. B) ambiguous. C) non-defensive and user-friendly. D) creative and original.