Explain the guidelines for building a successful Web strategy for a small e-company
What will be an ideal response?
Answer:
? Focus on a niche in the market.
? Develop a community of online customers.
? Attract visitors by giving away "freebies."
? Make creative use of e-mail, but avoid becoming a "spammer."
? Make sure your Web site says "credibility."
? Consider forming strategic alliances with larger, more established companies.
? Make the most of the Web's global reach.
? Promote your Web site online and off-line.
? Develop an effective search engine optimization (SEO) strategy.
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PMs are paid by manufacturers to retailers that meet sales goals
Indicate whether the statement is true or false
Which performance appraisal tool requires supervisors to categorize employees from best to worst on various traits?
A) graphic rating scale B) critical incident method C) alternation ranking method D) electronic performance monitoring