The advertising agency department responsible for deciding where to place the advertising is which of the following?

A. research and planning
B. creative activity
C. media planning
D. none of these

C. media planning

Communication & Mass Media

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A manager at a financial institution was caught in a financial scandal in which he had embezzled $40 million. The scandal garnered a lot of bad publicity and negatively affected customer trust

The company launched a campaign highlighting the safety of investor money and the checks it had put in place to avoid similar fraud. Which kind of behavior does company display here? a) Maintain public relations b) Maintain media relations c) Maintain customer relations d) Maintain employee relations

Communication & Mass Media

Twitter Analytics are accessible to everyone, and there are some metrics that are specific to each platform (e.g., RTs, etc.). What type of metrics are these?

A. basic B. advanced C. channel D. behavioral

Communication & Mass Media