Executives have cooked the books to keep the stock prices high in order to make a large _______ off of their stock options.

Persuading a first-time buyer to make an online purchase is best achieved using:

A) interstitial advertising B) financial incentives C) convenience incentives D) value-based incentives

Firms can reduce costs when customers order over the Internet in the following ways, except:

A) lower production costs in manufacturing the product B) reduced shipping costs since the customer pays for shipping C) decreased labor costs in stocking or restocking shelves D) lower sales costs since sales people are not used for the transaction