What are niche markets and what is the approach taken by marketers for assessing such markets?
What will be an ideal response?
Niche markets are a special case for market sizing. Niche market vendors sell highly specialized services and
products, generally to a small set of customers. In such markets, marketers can employ a bottom-up approach,
adding up the number of customers who would have the need, income, and access for the particular equipment
being sold.
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The defensive marketing strategy wherein a stream of new products are introduced by a firm and are announced in advance are referred to as ________ defense
A) mobile B) counteroffensive C) preemptive D) contraction E) flank
The government of Ugania had been extending huge amounts of loans to the business enterprises in the country. However, the borrowers failed to generate the profits necessary to repay their debts. As a result, national banks in Ugania had a lot of nonperforming assets on their books, and the Uganian currency was devalued. In this context, the business enterprises in Ugania are most likely to face which of the following type of risk?
A. Ethical B. Economic C. Technological D. Legal E. Sociological