A series of pre-booked, one-on-one interviews from a fixed location via satellite with a series of television journalists is called

television journalists is called
A) desk-side briefings.
B) a satellite media tour.
C) a pre-packaged pitch.
D) an up-close-and-personal.
E) none of the above.

Answer: B

Communication & Mass Media

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Indicate whether the statement is true or false

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Cable penetration measures

a. the total number of homes passed by cable systems. b. the number of disconnects (cancelled subscriptions). c. the percentage of TV households that subscribe to basic cable service. d. a cable network's share compared to local broadcast stations.

Communication & Mass Media