Briefly discuss how brand management is affected by social media and how a company can use social media to its advantage

What will be an ideal response?

Brand positioning is affected by social media such as blogs, discussion forums, and online evaluation services. As a result, many companies have expanded and decentralized the media channels they use to promote their brands. Small brands with active Internet presences can appear to be bigger to consumers, while large brands can use social media to connect with consumers on a more emotional and personal level.