List some of the typical objectives of an effective community relations effort
What will be an ideal response?
• Inform the community about operations, including types of products made, number of people employed, gross payroll, tax obligations met, and intended support for community projects that are mutually beneficial.
• Correct misunderstandings and reply to criticisms.
• Gain favorable opinions from the community, particularly during strikes and periods of labor unrest.
• Inform employees about company developments and activities, especially those that will benefit the community long-term as well as short-term.
• Inform people in local government about the firm's contributions to community welfare.
• Find out what residents think about the organization and what they know about the organization's policies, operations and problems.
• Establish a personal relationship between management and community leaders.
• Operate a profitable business to provide jobs and pay competitive wages that increase community purchasing power and strengthen its economy.
• Cooperate with other local businesses in advancing economic and social welfare.
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Which of these is generally an example of an extraordinary item?
a. Loss incurred because of a strike by employees. b. Write-off of deferred marketing costs believed to have no future benefit. c. Gain resulting from the devaluation of the U.S. dollar. d. Gain resulting from the state exercising its right of eminent domain on a piece of land used as a parking lot.
One important consideration is that data are made available in different forms so that users with different ________ abilities can make sense of them
A) technological B) behavioral C) psychological D) cognitive