Purchase behavior and post purchase evaluation are elements of the input stage of the consumer decision-making model

A consistent conflict among members of John's staff is the lack of resources; John's staff believe other departments have more and newer technology to complete their work, so they grumble and complain to and about each others use of technology and compare themselves to the other departments. Because he knows it isn't true that other departments have newer and better equipment, John could manage this conflict effectively by

a. authoritative command. b. altering the human variable. c. altering the structural variables. d. expansion of resources. e. avoidance,

When considering only those competitors who pose a threat during the time horizon of the

marketing plan, a company focuses on direct competitors. Indicate whether the statement is true or false