Give an example to illustrate how business processes fail to work when misaligned with anorganization's goals
What will be an ideal response?
Business processes do not work well when they are misaligned with an organization's
goals, objectives, or competitive strategy. The most obvious reason for changing a process is that
it has efficiency or effectiveness problems. Consider a sales process. If the organization's goal is
to provide high-quality service, then if the process takes too long or if it rejects credit
inappropriately, it is ineffective and needs to be changed.
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The body is adorned or altered in some way in every culture. Decorating the self serves a number of purposes. According to the information provided in the text, what are these purposes? Provide an example of each
Which of these purposes do you think is most important to marketers? Explain.
When using Facebook, how many "fans" of an organization actually see what is being posted on the site?
A) Less than ten percent B) Less than one third C) Half D) More than half E) Most