Age, gender, education, and group membership are characteristics of

a. demographic analysis.
b. audience targeting.
c. psychological profiling.
d. audience segmentation.

a. demographic analysis.

Communication & Mass Media

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Which organizational pattern considers how a current situation arose, what will happen if it

continues, why continuing is unacceptable, and how it can be changed? A. Logical reasons B. Problem-solution C. Progressive-questions D. Comparative Advantages

Communication & Mass Media

According to the text, when Jennifer Ahern and her colleagues surveyed citizens of New

York City after the events of September 11, 2001, they concluded that:

a. exposure to media coverage about the traumatic events are probably not associated with any increase in stress levels on the part of media consumers. b. exposure to media coverage about the traumatic events probably reduced stress levels on the part of media consumers. c. exposure to media coverage about the traumatic events could possibly increase stress levels on the part of media consumers. d. there was less coverage about the traumatic events in the New York media market when compared to other markets around the country. e. reenacted media violence; fictional depictions of violence are just as harmful to viewers as reality depictions.

Communication & Mass Media