In which step of the selling process does a salesperson or company identify qualified potential customers?

Use of a profitability index to select projects in the absence of capital rationing:

A) will provide the same rankings as an NPV criterion. B) can result in misguided selections. C) will maximize NPV, but not IRR. D) is technically impossible.

A ten-year annuity pays $2,500. Based on the discount rates applied by investors today, the market price is $22,000. If the price increases to $22,500 tomorrow, that means:

a) the discount rate is higher b) the discount rate is lower c) the discount rate is unchanged d) question cannot be answered without knowledge of today's discount rate