The move of retail banking to use ATMs after Citibank unveiled its first ATMs illustrates the use of information systems to achieve which business objective?

A) improved efficiency
B) customer and supplier intimacy
C) survival
D) competitive advantage
E) improved decision making

C

Business

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The selling concept holds that consumers will prefer products that are ethical, environmentally responsible, legal, and social in the context of marketing activities and programs

Answer the following statement(s) true (T) or false (F)

Business

The variable description is:

A) a phrase or sentence that identifies the variable in more detail and refers to the item on the questionnaire B) a phrase or sentence that identifies the variable in more detail but does not refer to the item on the questionnaire C) a label for the possible responses that respond to each data code number D) a label for the data code numbers E) encrypted for privacy reasons

Business