Innovyx is an e-mail marketing service provider. It has a new ad campaign aimed at changing negative perceptions of e-mail. The ads explains how much cheaper e-mail advertising is than traditional advertising and what a high return on investment it can generate if used properly. Finally, the message ends by suggesting that companies that want to promote their products give e-mail a chance to show them what it can do. What task does this promotion have?
a. rewarding
b. suppressing
c. informing
d. persuading
Ans: d. persuading
Business
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