Which of the following is a disadvantage of using outdoor media for advertising?
A) low flexibility
B) low repeat exposure
C) limited audience selectivity
D) high costs
E) greater competition
C
Business
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Mini-Case Question. Dow developed a digital marketing channel for its more price-sensitive customer segment. Which operational component of the channel performance did Dow improve?
A) product quality B) after-sales service C) customer reach D) sales margins E) net price
Business
Companies provide rewards to customers who buy often and in substantial amounts. These reward schemes are referred to as ________
A) benefit programs B) frequency programs C) satisfaction programs D) profitability programs E) quality programs
Business