Product ________ refers to the act of locating a brand in customers' minds over and against other products

Since all crises cannot be anticipated, it is not important that a retailer establish contingency plans for major potential crises

Indicate whether the statement is true or false

The yield to maturity on long-term bonds

A) is set by the indenture agreement and will not change over the life of the bond. B) is equal to the current yield if the bond is selling for face value. C) is equal to the coupon rate on the bond. D) is equal to the net present value of the bond's future cash flows.