Which of the following changes has been brought about in advertising because of the influence of social media?
a. The number of ways in which marketers can have direct and meaningful conversations with customers has reduced.
b. The focus of social media has unavoidably shifted to manufacturers.
c. The interaction between producer and consumer has become less about engaging and more about entertaining.
d. The audience is often in control of the message, the medium, the response, or all three.
ANSWER: d
With social media, the audience is often in control of the message, the medium, the response, or all three. The interaction between producer and consumer has become less about entertaining and more about listening, influencing, and engaging.
You might also like to view...
How does cooperation and trust improve performance in a supply chain partnership?
What will be an ideal response?
Bond A has a current yield of 6% and Bond B has a current yield of 8%. If the market price of both
bonds is the same, then the yield to maturity on Bond B must be higher than the yield to maturity on Bond A. Indicate whether the statement is true or false