What is the most important factor to consider when developing the promotional mix for a product?
A) Position
B) Communication mix
C) Delivery method
D) Price
E) Target audience
Answer: E
Explanation: E) The best combination of these tools–the best promotional mix–depends on many factors. The most important is the target audience.
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An order paper that is indorsed in blank becomes bearer paper
Indicate whether the statement is true or false
Armingham Cable Company sells cable services and related accessories. Which of these situations demonstrate proper revenue recognition for Armingham Cable Company?
A) Insurance is paid one month in advance of the due date because the Armingham Cable Company has extra cash. B) Cable services are sold to customers, and customers are billed in advance of receiving services. Revenue is recorded before rendering services. C) Cable boxes are purchased for sale to customers, but the accountant has not yet paid the bill. D) An interest bearing certificate of deposit is purchased. Interest will be received at the end of 60 days. Interest revenue will be recorded at the end of 60 days. E) Employees are paid for hours worked last month.