Why is it important to summarize a current business problem, need, or opportunity in a proposal?

What will be an ideal response?

Answer: Near the beginning of the proposal, summarize the current business problem, need, or opportunity. This summary serves three persuasive purposes:
• In a solicited proposal, the summary gives the audience confidence that you have listened to them carefully, truly understand what they are trying to accomplish, and are able to present an appropriate solution. It builds your credibility.
• In an unsolicited proposal, summarizing the problem, need, or opportunity helps convince the audience that they will benefit from continuing to read so they can learn about your proposed solution or idea.
• In any proposal, the initial summary is the "setup" for the final recommendation. If you articulate the problem, need, or opportunity at the beginning of the proposal, you will be able to show at the end of the proposal how your recommendation solves the problem, addresses the need, or takes advantage of the opportunity.