The following amounts are reported in the ledger of Bowers Company: Assets: $40,000 debit; Liabilities: $18,000 credit; Retained earnings: $6,000 credit. What is the balance in the contributed capital account?

The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions, is known as ______.

cognitive dissonance consumer behavior retail buying customer loyalty

When most employees perceive the company as having outstanding

products, the situation is referred to as a. perceptual defense. c. selective perception. b. perceptual congruence. d. stereotyping.