In a short essay, describe the role of global account management in international business. Provide an example of a firm that uses global account management

What will be an ideal response?

In a gradually globalizing world, foreign customers increasingly seek uniform and consistent prices, quality, and customer service. Global account management (GAM) refers to serving a key global customer in a consistent and standardized manner, regardless of where in the world it operates. Walmart is a key global account for Procter & Gamble, purchasing a substantial amount of P&G products. Walmart expects consistent service, including uniform prices for the same P&G product regardless of where in the world it is delivered.