A group of entrepreneurs is planning to start a food processing company. Comment on the likely evolution of the company's marketing channels
What will be an ideal response?
The firm is likely to start as a local operation selling in a fairly circumscribed market, using a few existing intermediaries. At this stage, it is often difficult to convince the available intermediaries to handle the firm's line. If the firm is successful, it might branch into new markets with different channels. In smaller markets, the firm might sell directly to retailers; in larger markets, through distributors.
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Baxter has good political skills, so in terms of working with his manager, he is likely to
A) volunteer to develop a leader-member exchange. B) avoid developing a leader-member exchange. C) develop a low quality leader-member exchange. D) develop a high quality leader-member exchange.
The primary goal of dialogue in organizational diagnosis is:
a. separating fact from fiction. b. l earning. c. provide company and comfort. d. breaking silence. e. all of the above