An organization collected facts about its existing office atmosphere occasionally through various informal ways, with an intention to plan its future proceedings

The information was collected by observing members' communication with professional organizations, measuring employee attendance at off-site trainings, examining magazine reports, in addition to monitoring social media responses.
Which term best describes the act of the organization?

a) Environmental scannin
b) SWOT process
c) Publics identification
d) Internal communication

A