Longitudinal studies are called such because they are long, very complex surveys taken at one point in time but taking several months to complete the data analysis

For a company operating in multiple international locations, customizing product offerings in each different product market can result in which of the following?

a. an increase in production and distribution costs b. greater scale economies and learning curve effects c. lower costs d. more effectively matching the tastes and preferences of local buyers

Whether a community or cause-related event is newsworthy depends most heavily on the event's ________

A) takeaways B) press kits C) relevance to the audience D) significance to upper management E) usage of the firm's brand and logo