The following are examples of typical marketing communications objectives, except:

A) increase market share
B) increase the number of products offered
C) increase profits
D) increase return on investment

B

Business

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The days' sales in receivables ratio indicates the number of days it takes to collect the average level of accounts receivable

Indicate whether the statement is true or false

Business

Investing in a money market mutual fund is a higher risk than investing in a certificate of deposit because unlike CDs, money market mutual funds _____.

(A) Are not insured by the FDIC. (B) Do not earn a fixed interest rate. (C) Must be held for a preset amount of time. (D) Are not protected by the Securities and Exchange Commission.

Business