The main variable that determines the extent to which brand equity can be transferred to the extension is called:

Organizations can use _____, activities that celebrate important events or achievements for the organization, to change the organization's culture.

Fill in the blank(s) with the appropriate word(s).

One of the reasons that a person would purchase an annuity is that they are concerned with the risk of:

A. Dying too soon. B. Becoming too old to qualify for ordinary life insurance. C. Having to pay taxes on their retirement savings. D. Outliving their retirement income.