Procter & Gamble has identified a group of consumers in Europe who are willing to pay premium prices for pet food that will improve the health of their pets. This is an example of ________ segmentation

New product development starts with ________

A) concept development B) idea screening C) idea generation D) concept testing E) test marketing

Research into the effectiveness of psychological contracts has shown that the obligations of the employee are the most critical determinants of organizational commitment

Indicate whether the statement is true or false