The theory of media that seeks to understand key psychological mechanisms underlying audience use and enjoyment of entertainment-oriented media content is:

a. audience centered theory
b. neo-marxist theory
c. entertainment theory
d. uses and gratifications theory

c

Communication & Mass Media

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According to your textbook, intercultural communication refers to communication that occurs in

a. places where people have conflict over ideas. b. situations in which people speak different languages. c. contexts where people feel uncomfortable. d. interactions between people who are culturally different.

Communication & Mass Media

Which of the following is not true about warning labels on records?

a. They came about in 1986 at the urging of the Parents Music Resource Center, whose members included Tipper Gore, wife of Vice President Al Gore. b. Teenagers demanded labeling of explicit lyrics. c. The recording industry chose to regulate itself rather than having the government do so. d. The PMRC cited Madonna, Michael Jackson and Prince as having a “destructive influence on children.”

Communication & Mass Media