Projective techniques generally require personal interviews with highly trained interviewers. This is an advantage of projective techniques

A direct marketer can reduce the costs of catering to a market niche through the use of _____

a. specialogs b. prototype stores c. scrambled merchandising d. rationalized retailing

Which of the following options is NOT a correct reason to why discuss technical analysis?

A) Forex dealers make extensive use of technical analysis. B) The forward rate may not be an unbiased predictor of the future spot rate, even in an efficient market. C) If a sufficiently large segment of the trading world is using technical analysis, demands and supplies to trade currencies will be buffeted by these traders even if they are irrational. D) The variables on the fundamental analysis as well as the macroeconomic inputs are all available at frequent intervals.