Uncle Jim's is a brand of ready-to-eat snacks that is widely distributed in supermarkets and stores across the country. Should Uncle Jim's opt for one-to-one marketing? Give reasons for your answer
What will be an ideal response?
Student answers may vary.
One-to-one marketing is unlikely to profit Uncle Jim's. One-to-one marketing works best for companies that normally collect a great deal of individual customer information, carry a lot of products that can be cross-sold, carry products that need periodic replacement or upgrading, and sell products of high value.
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A) being sincere B) managing future correspondence C) avoiding an uncertain conclusion D) promising an optimistic future outcome E) expressing optimism, if appropriate
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Indicate whether the statement is true or false