After managers understand both the legal and the marketing consequences of price strategies, they should set a price, the general level at which a company expects to sell a good or service. What is this price?

The major difference between consumerism and social responsibility is that consumerism is _____

a. based on legal issues, whereas social responsibility is based on moral issues b. based on moral issues, whereas social responsibility is based on legal issues c. concerned with an obligation to all parties, whereas social responsibility reflects an obligation to final consumers d. concerned with an obligation only to consumers, whereas social responsibility reflects an obligation to all parties

Bond funds differ from individual bond purchases in that

A) bond funds offer less liquidity than individual bonds. B) with a bond fund, you don't get professional management. C) the bond fund doesn't mature as individual bonds do. D) all of the above.