Which of the following is false?
A. An increase in the selling and administrative expenses as a percentage of sales will cause a decrease in the profit margin percentage.
B. Earnings per share will increase when treasury shares are repurchased.
C. The fixed asset turnover ratio will decrease when working capital assets increase.
D. All of the above are false.
E. None of the above is false
Ans: C. The fixed asset turnover ratio will decrease when working capital assets increase.
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Fanatics are citizen marketers who are typically
A) paid endorsers of brand products. B) devoutly religious consumers. C) brand-loyal sports enthusiasts. D) true believers and love to analyze brands. E) television viewers that do not use the Internet.
What type of analysis focuses on the ways in which processes can be designed to optimize interaction between firms and their customers?
A) PCN B) BOM C) OI D) DFMA E) PLM