When outbound transportation costs are a dominant factor, manufacturing facilities should be located close to suppliers and resources needed for production

Indicate whether the statement is true or false

FALSE

Business

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Promotion-prone and price-sensitive consumers are not highly attractive to pursue with consumer promotions

Indicate whether the statement is true or false

Business

In a(n) ________ marketing system, leadership over production and distribution is assumed through the size and power of one or a few dominant channel members

A) direct B) contractual vertical C) horizontal D) corporate vertical E) administered vertical

Business