Which of the following is NOT a focus of customer relationship management?

A) customer prioritization
B) share of customer
C) lifetime value of the customer
D) customer equity
E) undifferentiated targeting

E

Business

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To optimize permission marketing, firms must feature empowerment and reciprocity

Indicate whether the statement is true or false

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In the context of greenhouse gas emission, direct emissions

A) are controlled by the reporting entity. B) are created through waste disposal. C) come from utility-based services. D) come from employee-based travel.

Business