According to the text, exploratory research can benefit from use of survey of experts and analysis of secondary data

________ are offered by a manufacturer to trade-channel members if they will perform certain functions, such as selling, storing, and record keeping

A) Consumer promotions B) Quantity discounts C) Functional discounts D) Seasonal discounts E) Trade-in allowances

________ refers to the task of securing editorial space–as opposed to paid space–in print and broadcast media to promote or "hype" a product, service, idea, place, person, or organization

A) Advertising B) Media planning C) Communication design D) Publicity E) Copy testing