During which stage of the business buying decision process is a buyer most likely to conduct value analysis by carefully studying components to determine if they can be redesigned, standardized, or made less expensively?

Organizations are often instrumental in helping consumers to identify their own needs. Marketers refer to this need recognition as

A) consumer potential. B) customer demographics. C) customer psychographics. D) consumer satisfaction. E) consumer activism.

The World Diamond Council hired a crisis-management firm when the movie Blood Diamond was released to educate the public about diamonds and to ________

A) prevent a significant sales loss during the holiday season B) restrict the import of conflict diamonds to the U.S. C) promote a rare diamond only available for a limited time D) counter claims made by the film's actors during interviews E) eliminate studio concerns about the film's premiere in Africa